Bringing BoomBoom Naturals to Canada
Done Right
From Day One
With 25+ years of building iconic beverage and wellness categories in Canada, we bring unmatched expertise now amplified with AI, regulatory compliance, and coast-to-coast execution capabilities. We're the proven category builders ready to make BoomBoom the next Canadian success story, transforming a U.S. market leader into a Canadian household name.
Meet Your Category-Building Partners
Unrivaled Market Leadership
Yvon Bourgeois
43+ years pioneering brands in Canada — building them from scratch into category leaders with unmatched market dominance. Launched 5-Hour Energy Canada from the very first GNC bottle, scaling it to coast-to-coast dominance while maintaining an impressive 96% market share today despite decades of competitive challenges. First-to-market pioneer of Sleep Shot, Relaxation Shot, and Vitamin Strips in Canada, consistently identifying and capturing emerging wellness trends before competitors.
Craig Thibodeau
25+ years in Canadian beverage industry with extensive U.S. experience. Launched Monster Energy Canada from day one, scaling it into a powerhouse brand with national retail penetration. Also spearheaded Marley Beverages launch in the U.S., providing proven cross-border perspective and operational excellence across national retail, convenience, and foodservice channels. His expertise spans product positioning, retailer negotiations, and market development strategies that drive sustained growth.
Together, we deliver a turnkey partnership that blends Craig's execution strength with Yvon's category-creating vision. When we take on a brand, consider it done.
Dominate the Market
Unmatched Market Leadership
20+
Years Defending
5-Hour Energy brand leadership in Canada against all market challengers
96%
Market Share
Maintained despite countless competitive entries and aggressive pricing strategies
100%
Failure Rate
Every competing brand has failed to displace our market leadership position
This isn't just about launching brands — it's about sustaining category leadership. Our track record proves that when we commit to a brand, we don't just enter markets, we dominate them and defend that position against all challengers, year after year.
Our market leadership extends beyond simple numbers. We've created consumer loyalty, retailer trust, and supply chain excellence that becomes increasingly difficult for competitors to replicate. This defensive capability is what transforms successful launches into generational market leaders.
Easier. Faster. Better. Smarter.
Our Philosophy: Easier, Faster, Better, Smarter
AI-Amplified Operations
We've integrated artificial intelligence into forecasting, logistics optimization, and marketing analytics, making launches faster, smarter, and more cost-efficient. Companies that embrace AI as a capability amplifier will lead the future of consumer goods distribution.
Direct Access
Small and nimble approach means you deal directly with Craig and Yvon, the decision-makers, not layers of middle managers or bureaucratic processes. This enables quick strategic decisions and immediate action on market opportunities.
Selective Focus
We don't carry dozens of brands competing for attention and resources. We carefully select winners, and when we commit our expertise and infrastructure, we deliver maximum results for your brand's Canadian success.
This philosophy has guided us through decades of successful brand launches and sustainable market leadership. By combining human expertise with technological innovation, we deliver results that exceed traditional distribution approaches.
Canadian Market Advantage
Proven Canadian Expertise
With 5-Hour Energy, we learned exactly what works in Canada — and what doesn't. We bring 20 years of cross-border insight, successfully adapting U.S. marketing strategies for Canada's unique regulations, cultural nuances, and retail realities that can make or break international expansion efforts.
Packaging Expertise
Quebec French compliance, bilingual requirements, and cultural adaptation strategies proven over decades of successful product launches and sustained market presence.
Distribution Mastery
Deep understanding of Canadian retail chains, convenience networks, and critical regional market differences that impact product placement, pricing, and promotional strategies.
Marketing Localization
Digital-first social strategies specifically adapted for Canadian consumers and regulatory requirements, maximizing engagement while ensuring full compliance with advertising standards.
We provide flexible execution options: strategic concepts for your team to implement, or full end-to-end execution ourselves. Always focused on leveraging unique market strengths to maximize reach and sustainable impact.
Launching BoomBoom in Canada:
Our Proven Path to Success
Proven Track Record
Our unparalleled track record includes building 5-Hour Energy to category dominance, fueling Monster Energy's explosive growth, and establishing Marley Beverages in the wellness space. These partnerships demonstrate our expertise in achieving market-leading results across diverse product categories.
Total Commitment
From pioneering new categories to defending market share against industry giants, we bring unwavering dedication to every brand. We leverage decades of experience and strategic execution to ensure sustained market leadership, now applied to BoomBoom Naturals.
The Next Canadian Success Story Starts Here
BoomBoom Naturals represents the future of functional wellness, and it's poised to follow the successful trajectory of brands like 5-Hour Energy, Monster Energy, and Marley Beverages under our guidance. We are the proven category builders with the established track record, comprehensive infrastructure, and strategic vision to make BoomBoom Canada's next breakthrough brand success story, continuing our legacy of transforming innovative products into market leaders.
Powered by YB Unique Thinking™
Dare to Be Unique. Think Beyond. Redefining What’s Possible. This isn’t just strategy. This is your unfair advantage.
At YB UNIQUE, we don’t just deliver ideas—we build partnerships. We work extensively within Hilary’s operations to elevate the brand with bold concepts, breakthrough strategies, and practical tools that drive results where it matters most—everywhere
Partners in Growth
Together with Hilary’s, we:
- Enhance brand development with fresh, future-focused ideas.
- Expand market opportunities—not only in Canada, but in the U.S.
- Equip teams with the best store-level tools, training, and thinking frameworks.
- Harness AI-powered insights to transform creativity, execution, and results.
- Increase sales and distribution and develop more effective systems based on EFBEE™.
Our Philosophy:
Easier. Faster. Better. Efficiency. Effectiveness. (EFBEE™)
Everything we do is guided by our by this principle, rooted in Kaizen's continuous improvement: make it Easier, Faster, Better, achieve Efficiency, and ensure Effectiveness.
The EFBEE™ Filter is our discipline, ensuring every action aligns with continuous improvement. It’s not just a slogan, it’s a commitment to constant evolution and optimization, driving both efficient and effective results.
Disclaimer
The visuals included in this presentation are preliminary concepts and explorations created solely to inspire discussion. They do not represent final designs, colors, logos, or specifications. Any brand names, trademarks, or logos shown are used strictly for illustrative purposes to enhance creativity, explore possible directions, and support dialogue. All concepts are guided by YB UNIQUE AI Thinking and are intended only as starting points to build from.